"Our research shows a majority of consumers are unaware that these changes are coming," a recent report by registry and DNS provider Afilias noted. "And once users hear about them, they would likely avoid the new extensions due to their unfamiliarity." "Old habits die hard. [Our] research shows consumer are currently reluctant to experiment with new TLDs," the Afilias report reads. (Afilias should know: the company launched with the .info domain registry in 2001.) "Confidence in 'heritage' domains has been built over many years and dot brands have tough shoes to fill."
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